Founded in Belgium in the late 1960s, ICI PARIS XL is all about service, in extra large doses. The word “ICI” translates into “here” in English, so at ICI PARIS XL, you know you have arrived at the place where Professionalism, Attention, Respect, Initiative and Service can be found.

We have over 280 stores in the Benelux market which boast a stylish, contemporary interior and an exclusive range of international top fragrances, skincare and make-up brands. If you are unsure about what suits you, our professional beauty consultants will put you at ease, and help guide you through the different products that fit your exact skin type, problems and requirements.

Thanks to our sharp purchasing policies, ICI PARIS XL customers also get to enjoy the most competitive prices available in the world of beauty and luxury. Add to that a vibrant programme of in-store promotions and events throughout the year, it is little wonder ICI PARIS XL is now a leader in Belgium, the Netherlands and Luxembourg, and crowned the Best Perfumery Chain since 2004 and the Best Webshop Award since 2014 in Netherlands*.

*By Q&A Research & Consultancy